Group Health Insurance Leads

The quality of your group health insurance leads will greatly impact your success as a group health insurance marketing professional. Getting qualified and ready-to-sign prospects which ultimately lead to appointments and sales is therefore, very important to group health insurance marketing agents.

Group health insurance refers to the insurance coverage which a company provides for its employees as a benefit. The employer enjoys tax incentives from the insurance premiums paid for the employees. The employee benefits from the insurance protection and medical attention without paying a substantial insurance premium, which is either subsidized partly or fully by the employer.

A basic group health insurance policy usually provides for medical visits and out-patient treatments. It also covers in-patient and day-patient treatments for those with diagnosed illnesses as well as specialist consultations recommended from the employee`s doctor.

Group health insurance is generally provided to all employees. Some companies extend the health insurance coverage to the employee`s spouse and dependents; however the employee will have to pay the extra cost, which is usually minimal.

Prospective clients for group health insurance are the employers. Group health insurance leads are generated when an inquiry is made about group health insurance through the internet or in response to advertisements. These prospects are often ready for a discussion with an agent or a policy quote.

There are two types of group health insurance leads which can contribute considerably to the success of a health insurance agent. Exclusive health insurance leads are provided solely to the agent who purchases them, that is, these leads are not shared with other agents. Live transfer leads are prospects who agree to talk to an agent. These calls are routed to agents who subscribe to these live transfer lead services. The rate of conversion from prospect to sales is very high from these types of leads.